Sports wagering at DraftKings will be getting more granular.
New York-based Simplebet announced Tuesday a multi-year agreement with DraftKings Sportsbook to launch real-money micro-betting across its sportsbook.
The agreement will allow DraftKings customers to engage even further and deeper in their wagering of sports with play-by-play, throw-by-throw and pitch-by-pitch during the course of a game or sporting event.
How The Agreement Works
Under the agreement, DraftKings will be able to offer Simplebet’s micro-betting products for the NFL betting, Major League Baseball betting and NBA betting and a new suite of college football products, which are the first micro-betting products available for collegiate sports.
“We’re thrilled to be launching our real-money micro-betting products with DraftKings,” Chris Bevilacqua, co-founder and CEO of Simplebet, said in a news release. “These types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”
Earlier this year, Simplebet announced the completion of a $15 million financing round, bringing its total funding to $50 million.
The recent funding is being used to enhance the company’s existing NFL, MLB and NBA products by adding dozens of derivative micro-markets, launching new sports, introducing new subcategories of micro-markets such as Scripts, expanding engineering resources to enable more efficient customer integrations and exploring other strategic opportunities.
“We’re excited to be working with Simplebet to change the in-game betting experience for our customers and, together, changing the way sports fans engage with their favorite sports,” Paul Liberman, president of global products and technology at DraftKings, said in the release. “Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings Sportsbook.”
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First published on: Gambling.com